OVERVIEW

Finfam is a mobile app designed to help children learn about money management and develop responsible financial habits. A smartphone is an efficient tool for children to learn about money through practical media experience, leading them to learn real-life lessons.

PROBLEM

Kids' Perspective:
Many children lack financial literacy and struggle to develop good money habit. And, traditional banking products may not be designed for children.

Parents' Perspective:
Parents may find it challenging to teach their children about money management. Also, Working parents don’t have enough time to educate their children about money.

GOAL

1. DISCOVER
TARGET AUDIENCE

1. DISCOVER
USER SURVEY

User research is essential in developing the app concept to understand the needs and preferences of children and parents and design an app that addresses those needs. I interviewed three kids and four adults and learned about their experiences and challenges. These are the questions I asked them.

1. DISCOVER
KEY INSIGHT FROM USER SURVEY

1. DISCOVER
CHALLENGE

2.DEFINE
PERSONA

2.DEFINE
USER JOURNEY MAP

2.DEFINE
SITEMAP : KID'S VERSION (TABLET)

2.DEFINE
SITEMAP : PARENT'S VERSION (MOBILE)

2.DEFINE
USER FLOW : KID'S VERSION (TABLET)

2.DEFINE
USER FLOW : PARENT'S VERSION (MOBILE)

3.DESIGN
LOW-FIDELITY WORKFLOWS : KID'S VERSION (TABLET)

3.DESIGN
LOW-FIDELITY WORKFLOWS : PARENT'S VERSION (MOBILE)

3.DESIGN
STYLEGUIDE

3.DELIVER
FINAL SCREEN

3.DELIVER
PROTOTYPE

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